iPhone has changed mobile content consumption
When the iPhone was launched the hype associated with it was all about how it will revolutionise mobile consumption behaviour – and based on the recent study by M:Metrics this conjecture was spot on.
The study shows that the iPhone is the top device for news and information accessed on a mobile browser in the US. The below graph / table clearly illustrates that the iPhones’ insightful interface and technology makes for intuitive mobile browsing:
Even though the iPhone itself is limited in terms of accessibility in many countries, this research highlights some important aspects:
- Build a mobile device which is not only intuitive, but easy to use, and mobile consumption behaviour can change drastically.
- Mobile consumption behaviour is highly erratic and should not be underestimated.
- Mobile widgets (such as You Tube and Goolgle Maps) are an effective feature to drive mobile content consumption.
- iPhone competitors need to step up and offer the same, if not better mobile browsing capabilities.
On a personal note, my mobile browsing habbits have only really awakend sice getting the iPhone. Before, I would use my Smartphone only a couple times a week, now I browse the net daily, much to the delight of my service provider!
This entry was posted on Saturday, June 7th, 2008 at 5:31 pm and is filed under thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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