Gregor Röhrig

Shot with an iPhone using the Camera Bag application.

Time to try something different: the challenge now is to take interesting pictures with my iPhone and jazz them up a bit. So the theme for this project will be Vintage Polaroid iPhone Photos…

When the iPhone was launched the hype associated with it was all about how it will revolutionise mobile consumption behaviour – and based on the recent study by M:Metrics this conjecture was spot on.

The study shows that the iPhone is the top device for news and information accessed on a mobile browser in the US. The below graph / table clearly illustrates that the iPhones’ insightful interface and technology makes for intuitive mobile browsing:

Even though the iPhone itself is limited in terms of accessibility in many countries, this research highlights some important aspects:

• Build a mobile device which is not only intuitive, but easy to use, and mobile consumption behaviour can change drastically.
• Mobile consumption behaviour is highly erratic and should not be underestimated.
• Mobile widgets (such as You Tube and Goolgle Maps) are an effective feature to drive mobile content consumption.
• iPhone competitors need to step up and offer the same, if not better mobile browsing capabilities.

On a personal note, my mobile browsing habbits have only really awakend sice getting the iPhone. Before, I would use my Smartphone only a couple times a week, now I browse the net daily, much to the delight of my service provider!